This book was prompted by my discovery that very little had been written
about specific strategies and methods of direct marketing independent music through the Internet. Given the growth of such direct music
marketing sites as MP3.com and the amazing popularity of the MP3 format among the general Web population, it was obvious that the time had come for such a book.
Thus began a long period of research and practical application.
Success in the creative arts has always boiled down to the economics of
distribution. The cost of distribution forces the distribution entity to become highly selective when choosing artists to fill the pipeline.
This has left over 99% of the artists creating product without a proper
distribution channel. Sadly, much of the world’s greatest music has been
left unheard.
Then the Internet arrived, and technology supplied a new distribution
channel.
It is now possible for the independent musician to take control of his own
destiny, to distribute his own product.
Now it is possible to produce master quality demos in the home, and market them directly to the consumer, for next to no cost. This simple fact has one of the largest industries in the world up in arms, and has created shock waves in every aspect of the music business.
This is as it should be, because innovations in popular music have always
shaken up the status quo.
This book discusses the techniques I have used in marketing my own music directly to consumers. The book also outlines the experiences of others who have successfully marketed music online.
http://www,nmdbooks.com/
about specific strategies and methods of direct marketing independent music through the Internet. Given the growth of such direct music
marketing sites as MP3.com and the amazing popularity of the MP3 format among the general Web population, it was obvious that the time had come for such a book.
Thus began a long period of research and practical application.
Success in the creative arts has always boiled down to the economics of
distribution. The cost of distribution forces the distribution entity to become highly selective when choosing artists to fill the pipeline.
This has left over 99% of the artists creating product without a proper
distribution channel. Sadly, much of the world’s greatest music has been
left unheard.
Then the Internet arrived, and technology supplied a new distribution
channel.
It is now possible for the independent musician to take control of his own
destiny, to distribute his own product.
Now it is possible to produce master quality demos in the home, and market them directly to the consumer, for next to no cost. This simple fact has one of the largest industries in the world up in arms, and has created shock waves in every aspect of the music business.
This is as it should be, because innovations in popular music have always
shaken up the status quo.
This book discusses the techniques I have used in marketing my own music directly to consumers. The book also outlines the experiences of others who have successfully marketed music online.
http://www,nmdbooks.com/
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