Tuesday, March 23, 2010

Sell Your Music Online


Sell Your Music : How To Profitably Sell Your Own Recordings Online
by Mark W. Curran

Paperback: 198 pages ; Dimensions (in inches): 0.50 x 8.75 x 5.75
Publisher: NMD Books
http://www.nmdbooks.com
Edition: 2nd
ISBN: 978-0-9706773-6-5
List: $17.95

Book Description

This book shows you in easy, step by step format, how to profitably sell your own recordings online. You'll read in-depth interviews, tips and tricks from independent musicians who have made thousands of dollars selling their music from home! Includes up to date lists and websites where you can promote your music for free, plus a bonus user guide on setting up your own home recording studio.

REVIEWS:

From The Critics

Booknews

Shows how to make money selling one's own music on the Internet, with advice on recording and selling music from home, designing a music sales Web site, becoming a guerilla music publicist, forming an online record label, and getting free publicity from TV, radio, print, and Internet media. Also gives instructions for setting up a home-based digital music studio. Appendixes list merchant account sources, music publications, online music sites, and indie music organizations, and explain Usenet, search engine placement, writing press releases, and Internet radio. The author is a music marketing consultant. Annotation c. Book News, Inc., Portland, OR (booknews.com) (Barnes & Noble)

The Midwest Book Review

Written by a recognized expert in online music marketing, Mark Curran's Sell Your Music: How To Profitably Sell Your Own Recordings Online is a comprehensive, user-friendly, step by step guide to using the Internet in order to make money from your own music. Sell Your Music contains extensive interviews with independent musicians who have made thousands of dollars, as well as tips, tricks, and techniques to reaching your target market and maximizing your profits while minimizing hassle. Highly recommended for all aspiring performers whether they are soloists or band members. (Midwest Book Review)

Customer Reviews

"Extremely Useful Book! This book doesn't beat around the bush it gets right down to brass tacks of selling your own music over the internet. Curran covers all the bases, and gives detailed instructions, with plenty of diagrams. Easy to read, a great book." - Ramsay Hogan, a musician from Rhode Island, June 11, 2003 (Barnes & Noble)

"This is a fantastic book I would recommend to any level of musician."

- Faith Rivera, Recording Artist, Emmy & Grammy Award Nominee (Amazon)

"Two thumbs up on an incredible book. Curran is a music marketing genius."

- Gary Roman, Rock Group Romulus (Baker & Taylor)

- "Curran leaves no stone unturned in his methodology for finding and marketing to an online audience" - Jeffrey Coronado - Alternative Music Press

http://www.nmdbooks.com

Tuesday, March 16, 2010

Your Music Marketing Business Strategy


The essential information is here for you. Take advantage of this
information, but I must issue one simple but essential caveat:
None of the marketing methods described in this book will work
unless they are applied, and applied on a consistent basis. If online
music marketing is treated and worked like a business by the
independent musician, these methods will serve as building blocks to
a satisfying and profitable career as a self-employed musician.
But all things of value come at a cost.

It takes a great deal of time and hard work to make any business work, and direct distribution over the Internet is no exception. Give up the idea of instant wealth and easy money now, and you will not be disappointed later.

The bottom line is that it takes motivation, sweat, hard work, persistence,
and a certain measure of luck to make it in the music business. The
competition is staggering. The odds against great success are
overwhelming.

The independent musician must have a well-defined marketing plan, and he must apply the plan daily. Armed with the proper tools, you will be well equipped in your journey of spreading your music to the world.

Use this book as a tool kit, a weapon in your arsenal to achieve your
musical dreams. Experiment with the methods in this book and test your
own methods.

Selling Your Music Online


This book was prompted by my discovery that very little had been written
about specific strategies and methods of direct marketing independent music through the Internet. Given the growth of such direct music
marketing sites as MP3.com and the amazing popularity of the MP3 format among the general Web population, it was obvious that the time had come for such a book.


Thus began a long period of research and practical application.
Success in the creative arts has always boiled down to the economics of
distribution. The cost of distribution forces the distribution entity to become highly selective when choosing artists to fill the pipeline.


This has left over 99% of the artists creating product without a proper
distribution channel. Sadly, much of the world’s greatest music has been
left unheard.


Then the Internet arrived, and technology supplied a new distribution
channel.


It is now possible for the independent musician to take control of his own
destiny, to distribute his own product.


Now it is possible to produce master quality demos in the home, and market them directly to the consumer, for next to no cost. This simple fact has one of the largest industries in the world up in arms, and has created shock waves in every aspect of the music business.


This is as it should be, because innovations in popular music have always
shaken up the status quo.


This book discusses the techniques I have used in marketing my own music directly to consumers. The book also outlines the experiences of others who have successfully marketed music online.

http://www,nmdbooks.com/